You’ve heard it before and maybe even seen it on LinkedIn as someone’s title: Social Media Guru. Some have even swapped “guru” with “wizard”, “maven”, or the ever popular and generic “master”. But what exactly is a social media guru? Merriam-Webster defines guru as:
1: a teacher and especially intellectual guide in matters of fundamental concern
2: one who is an acknowledged leader or chief proponent
3: a person with knowledge or expertise
Now you’re probably saying to yourself, “Wow, I like social media and I think I fit somewhere into one of those three definitions, I should put ‘Social Media Guru’ on my business card!” So who determines if someone is a social media guru? You’ll be happy to know that the answer to this question is: YOU! This title is self proclaimed 99.9% of the time (with the exception of people like Guy Kawasaki who have proven their guru-ness) and used by millions worldwide, so if you want to be cool and get lost in the fray with all the other social media gurus, just make sure you meet the following criteria in the Toothpaste for Dinner comic below:
Thanks to Drew at Toothpaste For Dinner for the comic.